Nomination:
Best Innovative Hair Care Formula

Product:

Paul Mitchell AWAPUHI WILD GINGER REPAIR NOURISHING SHAMPOO
Antioxidant Hair Care Duo – Shampoo and Conditioner

Essence of Innovation:
The innovation of Awapuhi Wild Ginger Repair Nourishing Shampoo lies in the combination of KeraTriplex® technology and hand-harvested Hawaiian awapuhi extract. This synergy simultaneously repairs damaged hair from within and balances moisture, providing elasticity, shine, and improved manageability.

The ULTRA RICH COLOR-SAFE formula delivers rich yet gentle care that is safe for color-treated hair, helping preserve color vibrancy and prevent fading. The sulfate-free composition makes this shampoo suitable for daily use while providing professional-level results.

Product Description:
NOURISHING Shampoo is part of the Awapuhi Wild Ginger® hair repair line.

This luxurious collection of shampoos and intensive conditioners combines the exclusive KeraTriplex® technology, which helps restore dry and damaged hair affected by heat styling and chemical treatments. Awapuhi extract balances moisture, restoring shine, manageability, and a healthy appearance.

Formulated with more than 90% natural and organic ingredients and dermatologically tested on sensitive skin with 0% irritation, this duo represents visible innovation with measurable performance — exceeding industry claims to deliver true, scientifically proven results.

The keratin proteins used in the formula penetrate deeply into the hair structure, strengthening and reinforcing the strands, while awapuhi extract provides intense hydration and revitalization, leaving hair healthy-looking and naturally radiant.

A key innovation of this shampoo is its ULTRA RICH COLOR-SAFE formula — exceptionally rich yet gentle, suitable for color-treated hair. It cleanses effectively but delicately, preserving color intensity and protecting against fading. Additionally, being sulfate-free, it is safe for daily use, even on sensitive hair.

As a result, this shampoo acts both as an intensive restorative treatment and a reliable color protector, elevating everyday hair care to a professional level.

Benefits:

• Sulfate-free* formula (free from SLS, SLES, ALS), safe for color-treated hair.

• Gently yet effectively cleanses while protecting color and restoring dry, damaged strands.

• Hand-harvested awapuhi extract from Hawaiian farms balances moisture, enhances shine, and improves manageability.

• KeraTriplex® technology with keratin proteins strengthens each hair strand, making it healthier and more vibrant.

• Suitable for daily use.

This product is ideal for dry, damaged, and color-treated hair that requires intensive repair and protection. It features a refreshing ginger tea fragrance that provides a pleasant and relaxing experience during use.

The packaging is made from recycled plastic, supporting a sustainable and eco-friendly approach.

Usage:
Massage into wet hair and rinse thoroughly.

For best results, use the shampoo together with Awapuhi Wild Ginger® Cream Rinse conditioner to enhance the moisturizing and smoothing effect. Professionals also recommend including the Awapuhi Wild Ginger® Intensive Treatment mask in your weekly hair care routine, as it helps maintain the essential balance of moisture and strength for healthy hair.