Nominācija:

Labākā inovatīva matu kopšanas formula / Best Innovative Haircare Formula

Kategorija: Plaša patēriņa produkts / Consumer Product

Produkts:    

Lotus Beauty by Igors Popovs HAIR GROWTH SERUM

Essence of Innovation:

The serum’s innovation is based on a targeted, multi-component approach to hair root and scalp care, combining a modern complex of apigenin, oleanolic acid and Biotinoyl Tripeptide-1 with Carboxyethyl Aminobutyric Acid, amber extract, niacinamide and panthenol. The synergy of these active ingredients helps maintain an optimal environment for hair follicles, strengthen hair at the roots and promote a denser, stronger appearance, while providing scalp hydration, comfort and protection against oxidative stress. The lightweight, non-hormonal formula has been developed as a comprehensive approach to the care of weakened hair and scalp.

Product Description:

HAIR GROWTH SERUM is a targeted scalp care formula designed to promote hair growth, combining peptides, plant-derived active ingredients, niacinamide, panthenol and moisturising components. Its primary purpose is to create an optimal environment in the hair root area, strengthen the hair and promote a denser, stronger and healthier appearance.

The formula’s key active complex consists of apigenin, oleanolic acid and Biotinoyl Tripeptide-1. Apigenin has antioxidant and soothing properties that help protect the scalp against oxidative stress and maintain scalp comfort. Oleanolic acid is particularly suitable for the care of oily and problematic scalps, helping to maintain a balanced scalp environment.

Biotinoyl Tripeptide-1 is a biotinylated peptide used to strengthen the hair and support the hair follicle area, helping to improve hair quality and promote the appearance of denser hair.

Carboxyethyl Aminobutyric Acid complements the formula’s targeted action on the scalp and hair root area. Amber extract provides additional conditioning and antioxidant benefits, helping to maintain the scalp in good condition and giving the hair a healthier appearance.

Niacinamide, a form of vitamin B3, is a multifunctional active ingredient that helps strengthen the scalp’s protective barrier and maintain its optimal condition. Niacinamide is also a precursor in NAD+ biosynthesis and is involved in cellular energy metabolism. Panthenol helps moisturise and soothe the scalp while improving hair elasticity and overall quality. Glycerin, butylene glycol and propanediol further enhance the formula’s moisturising properties and help maintain an optimal moisture level.

By incorporating niacinamide and other unique ingredients at high concentrations, the formula effectively addresses hair loss and supports hair growth safely and without hormonal intervention.

The serum is non-hormonal and formulated as a lightweight, water-based product suitable for regular care of the scalp and hair root area. It is free from parabens, sulfates and silicones.

Directions for Use:

Apply several drops to a clean scalp and massage gently. Do not rinse. May be used several times a day. The dispenser/applicator ensures convenient and precise application. For best results, use together with Hair Growth Shampoo and Hair Growth Conditioner.

About the Brand:

The product concept was created by Latvian hairdresser Igors Popovs, based on 27 years of professional experience in hair and scalp care. The product is manufactured in Latvia.