
Nominācija:
Labākā inovatīva matu kopšanas formula / Best Innovative Haircare Formula
Kategorija: Profesionāls produkts / Profesional Product
Produkts:
Essence of Innovation:
VITAKER SOS HaiReconstruct combines professional reconstruction, restoration and smoothing of damaged hair in a single salon treatment. The product’s Bio Repair system combines hydrolysed keratin with plant oils, shea butter and moisturising ingredients. The formula’s effective performance is supported by an application protocol adapted to the condition of the hair, with an exposure time of only 5 minutes.
A practical advantage of the packaging is the included spray dispenser, which allows the product to be applied easily and directly to individual hair sections while enabling precise control of the amount used, making the professional’s work easier and faster.

Product Description:
VITAKER SOS HaiReconstruct is a professional hair reconstruction treatment designed for hair damaged by colouring, bleaching, heat styling and environmental factors. It is suitable for different hair types, particularly dry, fragile and breakage-prone hair, as well as for regular professional hair care treatments in the salon.
The product is based on the Bio Repair system, which combines hydrolysed keratin, botanical extracts and oils with moisturising and conditioning ingredients. Hydrolysed keratin helps condition damaged hair, while avocado, argan, sweet almond and sunflower oils, together with shea butter, help soften the hair and improve its smoothness. Glycerin and hyaluronic acid help attract and retain moisture, while conditioning ingredients improve manageability and facilitate combing. The formula is further enriched with quinoa and aloe leaf extracts, as well as copaiba resin.
The product helps reduce hair breakage, brittleness, tangling and frizz, leaving the hair silkier, shinier and visibly smoother, while temporarily reducing unwanted hair volume. Results are noticeable after the first treatment.
A significant advantage of the product is its professional application protocol, which can be adapted to the condition of the hair. After washing the hair with SOS Pre-Treatment Shampoo, the product is applied to the hair and left to act for 5 minutes. Without rinsing, the hair is then completely blow-dried. The finishing method is selected according to the condition of the hair: a hair straightener is used at an appropriate temperature, while for severely damaged hair with reduced elasticity, a gentler finishing method using warm air from a hair dryer and a comb is recommended, at least during the first treatment.
VITAKER SOS HaiReconstruct provides a professional solution for the care and strengthening of damaged hair, combining intensive conditioning with a smoother, silkier and more manageable finish.
Directions for Use:
For professional use, following the treatment protocol appropriate for the condition of the hair.
About the Competition:
BALTIC BEAUTY AWARDS 2026 – the Innovation and Excellence Award for the Beauty Industry.
The award was created to recognise the best innovative and sustainable beauty products that are changing perceptions of skin, hair and body care. We recognise brands and companies that introduce unique formulas to the Baltic market, set new trends and inspire the development of the beauty industry.
The products will be evaluated by industry experts, and the winners will be announced on 6 November at the “Baltic Beauty” exhibition. The product will also be eligible for the Audience Award, based on voting via social media.
The organisers of “Baltic Beauty Awards” are the international exhibition organiser “BT 1” and E-Beauty.lv, the Latvian beauty industry information portal.
