Beauty Industry Celebration in Ķīpsala – Exhibition “Baltic Beauty 2025” successfully concluded

The exhibition “Baltic Beauty 2025” has come to a close, leaving behind a festive atmosphere, positive emotions, and inspiration for the entire beauty industry. For three days, Ķīpsala was filled with a true celebration of beauty – dazzling stands, an engaging program of events, and thousands of enthusiastic visitors made this event the brightest moment in the Baltic beauty industry.

The heart of the exhibition was beating as strongly as ever – confirmed by the feedback from both visitors and participants.

“We have received fantastic feedback from visitors and exhibitors alike! This is a shared achievement that culminated in a stunning exhibition, a rich program of events, and a huge number of engaged visitors,”

- emphasized Kristīne Čerņavska, Project Manager at the international exhibition company BT 1.

This year, the latest beauty innovations were showcased in two large halls – “The World of Hair Beauty” and “The World of Facial and Body Beauty.” In total, 341 companies from 18 countries participated, and the exhibition attracted 29,687 visitors from 28 countries – the widest international participation ever recorded in the event’s history.

🎥 Watch the video and feel the energy of the beauty industry once again!

Twenty Years of Growth and New Traditions

Project Manager Kristīne Čerņavska noted that over the past twenty years, “Baltic Beauty” has grown into the leading beauty industry exhibition in the Baltics and Scandinavia. Step by step, it has become a meeting place for professionals, brands, innovations, and cutting-edge technologies.

Head of “The World of Hair Beauty” section Irina Jevsejeva emphasized that in recent years, the hair care industry has undergone a true revolution – new technologies and treatments have entered the market, reflected both in the exhibition and in the seminars.

This year also marked the start of a new tradition – the “Baltic Beauty Awards 2025”, celebrating the most innovative beauty products. Finalists and winners were honored on the opening day of the exhibition – October 31, on the main stage.

Educational Events and a Festival of Competitions

At “Baltic Beauty 2025,” Ķīpsala was transformed into a true celebration of professional beauty competitions, bringing together top masters from the Baltics and across Europe.
On November 1, barbers took center stage, competing in two exciting tournaments – the “Baltic Best Barber Final”, held for the fourth time at the exhibition, and the “Barber Battle” organized by Frizieru serviss. The finest barbers and men’s stylists from Latvia, Lithuania, Estonia, and other countries showcased precision, creativity, and flair in their quest for prestigious titles and valuable prizes.

Equally dazzling were the stylist and makeup artist competitions organized by the image school-studio Unastyle. Three international contests – “Creative Makeup,” “Full Fashion Look,” and “Hollywood Look” – brought together both seasoned masters and emerging professionals from across Europe. Competitors created impressive looks, demonstrated the latest seasonal trends, and united hair, makeup, and fashion into cohesive visual stories. The best artists were honored during a festive awards ceremony on the main stage.

The world of beauty was further enriched by the “Latvian Global Nail Cup 2025”, organized by Global Beauty Cups and Tatjana Kivi (Estonia). The two-day competition, held on October 31 and November 1, evaluated participants’ precision and technique in categories ranging from classic manicures to airbrush design and dual-form nail modeling.

Meanwhile, lash and brow artists showcased their skills in competitions organized by the International Lash and Brow Masters Association – the “Dalila Beauty Cup” and the “Baltic PMU Championship” in permanent makeup.

On the final day, November 2, massage professionals, teachers, and champions from various schools demonstrated their artistry in “Baltic Massage Superstar Shine 2025”, an event organized by Thalissi Baltija (Lithuania). Their demonstrations allowed visitors to experience the true art of relaxation and harmony.

These contests and showcases proved once again that “Baltic Beauty” is not just an exhibition – it is a festival of creativity, professionalism, and beauty mastery, giving both aspiring and experienced specialists a chance to shine and inspire others.

Looking to the Future

Throughout the exhibition, visitors had the chance to explore and test the latest innovations in beauty care that will soon enter the market. Among the participants were well-known Latvian brands such as GMT, Labrains, Silvanols, Kermen, and One: Zero, alongside internationally recognized companies introducing their products to the Baltic region for the first time.

At the specially designated “Baltic Beauty Innovation Awards” area near the entrance, visitors could discover the most innovative and outstanding products of the exhibition, nominated from among the exhibitors. This showcase highlighted the latest and most highly rated beauty and cosmetic products, as evaluated by the jury.

The “Baltic Beauty 2025” exhibition proved once again that the beauty industry in the Baltics is vibrant, strong, and innovative. Industry professionals are already eagerly looking forward to the next gathering in Ķīpsala – “Baltic Beauty 2026”!